Why is pure perfume better for you?

Pure perfume oils are far more sophisticated than perfume with fillers. Never offensive or overpowering, long lasting and balanced. They occupy only your own private space and leave a gentle trail only where you choose.

Pure Perfume Is Better For You

Just like jewelry, pure perfume oils vary tremendously in quality. For those of you who have not come across pure perfumes before, here is what makes the difference:

Just Say 'NO' To Alcohol

All commercially available "perfumes" are actually perfume oils with fillers. The fillers are usually mostly alcohol, sometimes with water. The alcohol filler has two main purposes:

First, and foremost, it causes the perfume oils to evaporate faster than they would by themselves - up to 10 or 15 times more quickly! This gives the impression that the perfume is 10 or 15 times stronger than it actually is. That is why, when you first put on a fragrance, the aroma may sometimes seem overwhelming to those around you. It is also why the scent is almost all gone within one or two hours. The perfume oils have evaporated along with the alcohol!

The second reason for all those fillers is just 'good' marketing- a bigger bottle containing fragrance plus fillers seems like a much better value than a smaller one of pure oil. This illusion is further reinforced by the strong, short-lasting, alcohol driven aroma.

What's Wrong With Alcohol Any Way?

First, it doesn't smell very nice. It tends to kill off some of the nicest notes in many fragrances which in pure form are truly delicious.

Second, it is not very good for you. Perfume fillers generally use ethyl alcohol, sometimes called ethanol. Your body considers ethanol to be a poison and many people who think they are allergic to perfume are actually allergic to the alcohol in the perfume

Third, alcohol is a drying agent- used by industries all over the world as an additive to make thing evaporate very quickly. Unfortunately for you, as the alcohol evaporates, it also takes away the fragrance and your own natural body oils along with it, drying your skin as it goes!

With Pure Perfume, your scent can last all day long!

Our oils last on both your person and your dressing table as well. Pure perfume oils last most people 6 to 24 hours, depending upon skin type, evaporating naturally during the course of the day or evening. But, just as important, pure perfume oils will also last and last in the bottle. Many people are not aware that perfumes with fillers spoil! Industry experts say 6 to 18 months is the usual shelf-life of a perfume, depending on the components and their quality. But, pure perfume oils will retain their fragrance year after year.

Ounce for ounce, our perfume bottles contain fifteen to twenty times as much pure perfume oil as the typical Eau de Toilette, but choosing pure perfume oils is not so much a question of saving money, as it is of getting your money's worth.